Among 18 to 29-year-olds, the percentage rose to 26%.
In October, the Pew research centre claimed that 9% of American mobile phone owners were using Snapchat, which would suggest 26m users in the US alone. That figure grew from 20m in October 2012 to 60m in February 2013, before rocketing to 150m in April, 200m in June, and 350m in September.Īctual users? The most quoted figure has been 5m daily active users, but that's from the spring of 2013 so it's quite likely higher now. Throughout its history, Snapchat's founders have preferred not to provide regular updates on how many people are using the app, opting instead for the metric of how many photos are being shared a day. "It was a lot faster than opening up a text message, going and taking a picture or choosing it from the gallery, uploading it – which took a really, really long time – and then sending it to your friend." 2. It sent the photos so quickly," Spiegel told Associated Press this month. So a lot of people just liked it because the interface was so simple. "One of the greatest benefits of the service, especially in the early days, was that it was 10 times faster than an MMS (multimedia messaging service) message. Picaboo, subsequently rebranded as Snapchat, expanded to Android, and added video, as well as the ability to scribble messages on photos before sending them. BUT if you just have to get your kit off and take pictures, this is probably the safest way to do it." "In fact we don't want to tarnish Picaboo, it could be a completely innocent and cute way to send photos to your friends and family. Even then, people were drawing conclusions about what Picaboo would be used for: "Now we're not suggesting you use it for sending NSFW (not safe for work) photos," suggested tech blog Shiny Shiny in September 2011. When sending a photo to a contact, the sender could decide how many seconds it would be viewable for before self-deleting. Picaboo aimed to solve that problem with self-destructing snaps, Mission Impossible style. The one that clicked was an iPhone app called Picaboo, which launched in late summer 2011, after a friend grumbled about regretting sending a photo from his smartphone.
We must have attempted nearly 34 projects," Spiegel told the Palisadian Post in August. Snapchat's co-founders Evan Spiegel and Bobby Murphy started working together at Stanford University, initially on a website for students called Future Freshman, among other projects. Snapchat wasn't its founders' first product
Here's a 10-point primer on its past, present and future. Snapchat is one of the hottest mobile apps in the world, but also one of the most controversial.
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